Well, of course he is, he's still good box office, stupid.
But now even more so.
When Connery started off almost 60 years ago, the world was at the height of the Cold War.
Bond represented the secrecy of that and played on our paranoia.
Through the years, Bond has mirrored (mostly) what has happened in world economies - despots, reds under the bed, drug lords, space race, détente, the collapse of communism and even the changes in media moguls.
All through that, he had to compete with wonderous imposters with the same initials (I wonder if James Bourne or Jason Bond would have had different career paths) as well as the aforementioned invaders from another space.
Now more than ever is Bond relevant.
Brexit completes the circle.
We are entering a potentially new (or old but revisited) environment of protectionism, paranoia, lies, more lies and deceit with both the changing of the guard on both sides of the Atlantic, which must be ripe material for a new Bond script.
Nerve agents on door handles, nuclear threats from unfamiliar faces, as well as standard political gamesmanship, you can almost imagine either Moriarty from Sherlock, not to mention Blofeld from Spectre either escaping from the grave or a mental asylum just to stir things up.
Both the last outings about Bourne and Bond were really about Bourne and Bond.
This time Bond can be a small cog in a bigger wheel, than just a mere pawn in some already predetermined game of cat and mouse.
This time he can be the thug he should be, callous, cold thinking and bereft of empathy as he takes aim at the master of turmoil he will no doubt have to combat.
This time he will be more relevant again than in a long time.
