With summer approaching and temperatures supposedly increasing - is there any chance that whoever makes the ice creams of the world - I presume Unilever - can come out with an ice cream that is exactly that - ice cream.
None of this 'double choc nutty fruitfest special edition' - it's ice-cream I want - not a chocolate bar.
Sometimes mixing things together can turn into something wonderful, eg iPod and a Phone - hey presto! With a development store and here's a new market and hours of enjoyment.
On other times, the integration of a vice activated response on a handsfree car kit that dials a banana when you want the local pizza house, seems like a good idea but is lost in translation.
So please, raspberry ripple and strawberry swirl are fine - but if I want to indulge I will go to Ben and Jerry, but not when I want little lift when walking down the street.
